I get emails from photographers at all stages of their careers, from those who are considering a move in to photojournalism from another career, and those who are already shooting for a newspaper or magazine looking for guidance on how to grow their career, to those who are in school, testing the waters in different fields of photography. I am always happy to hear from you all and I hope that my responses, and this blog, offers you some value.
Here is a recent response to a photojournalist in India:
Question:
Hi Mike,
Recently I had some interesting experiences. Let me explain to you
with two examples. In the first case I went to an NGO here who works
with AIDS afflicted people and transgenders. Actually they asked me to
submit a portfolio CD with them some time back. But when I went to
meet them in their office the first question I faced is whether I am
affiliated to any organization or its an independent effort. I told
them mine is an independent effort and it seems to take away all the
interest from their voice.
In the second case I called up this chairperson of a migrant Nepalese
organization since I am interested in doing an ethnographic study of
different communities living in my city. I requested him to allow me
10mins so that I can explain my ideas to him face-to-face. He asked me
whether its some government initiative or from some social
organization. As I told him that its an independent effort he promptly
asked me what would be their gain and mine. I explained to him that
its something am interested in and it will help to make the people
from mainstream society aware of theirs neighbours and thus will help
building mutual understanding. But he seemed to lose interest in my
project and asked me to call him a month later. I think he will again
push it back for a month if I call him up after a month.
And this is very confusing and frustrating. It seems if I am
affiliated to some organization, say a news service or some photo
agency, then I would be more acceptable to them. Probably they are
thinking that I will not be able to give them exposure that they need
as I am working independently.
What should I do? Can you please give me some suggestions regarding
agencies? whom to approach? how to approach? If you feel I have some
limitations that will not allow me to work in this mode please let me
know how to overcome it.
I am looking forward to your suggestions.
Thanks and regards
name withheld for privacy purposes
Answer:
Yes, it is frustrating but you already nailed the reason. They all want to
benefit in some way and I don’t blame them. Anything you do, anything that
you propose, has to have an “upside” for the involved party (the subject).
If they are not getting anything out of it (or nothing tangible or
confirmed) then they will think that they are giving you time to grow your
career, possibly get sales from your work, and they will not benefit in any
way. It’s a selfish society but, as I said, this is a basic tenet of sales
and marketing.
Always be thinking – what’s in it for them?
So, to the agency side. I would think that given your location, you should
not find it too difficult to find an agency to represent you. They normally
work on a 50:50 split on any proceeds from sales of your work. This may
seem excessive but if you consider that they are doing all the marketing,
all the contact with newspapers, magazines, TV networks etc, then you will
find it’s worth 50%. They will normally ask for a three year commitment for
any photographs you submit to them. That means that any photographs that
you file with an agency will be exclusively theirs to sell for that period.
After that time, should you choose to do so, you can ask them for the
photographs back (or ask them to delete them if they are digital files which
they most likely will be) and take your photographs to a different agency.
It’s up to you.
Now, for agencies that might be interested in working with you, here are a
few that you should try:
www.ZUMAPress.com (in California)
www.WorldPictureNetwork.com (in New York)
www.RexFeatures.com (in London)
www.panospictures.com (in London – kind of hard to deal with)
There are others – I recommend that you scout around the photo web sites
(Lightstalkers.org, Sportsshooter.com, others) and take a look at which
agencies photographers with a similar style to yours are shooting for. Then
feel free to approach the agency directly.
Then, when you approach a subject, you tell them that your story will be
filed with an international news agency that will distribute the work to all
major news and picture editors around the world (which they will because
they want to get paid!).
Now there is another angle which involves cutting out the middle man (the
agency) and that is to be your own agency. That means dealing with
publishers by yourself. You will need to pitch (sell) the concept of your
proposed story to a photo editor of a magazine who says that they would be
interested in running it (whether or not they do is, at this point, not your
problem, as long as you get paid). With that commitment, you can tell your
proposed subject that you have confirmed interest in the story from a major
(or not so major) weekly/monthly magazine in the European market, for
example. All perfectly reasonable. You can also throw in that they will
print the story depending on the depth of subject matter that you capture.
This may motivate the subject to open more doors for you and allow you
access to photographs that would not normally be available.